I led product design for Pinterest’s core discovery surfaces, responsible for 75%+ of the user-facing systems and most of the platform’s organic traffic.
About
I’m a product design leader and the founder of achu design, a fractional design studio helping early-stage startups grow through design leadership, product strategy, and creativity. With 13+ years in design, I help products and brands move from MVP to something people can’t stop talking about, bringing clarity and care to complex work. I also mentor designers on craft, storytelling, communication, and career planning.
Currently
Founder, achu design
Available for
Selected work
1stCollab
I drove design strategy and execution for 1stCollab, building a differentiated brand and product experience that helps creators and brands manage discovery, outreach, contracting, payments, and content uploads.
Magic Labs
I oversaw product design for Newton.xyz and Newton Protocol, turning complex Web3 data and automation into intuitive, user-friendly experiences.
Orca
I established the design organization, helped uplevel the team, and set the craft and decision-quality bar for Orca. I also led strategy and creative direction for a new site that gave new users a clearer path into the product.
Inkly
I designed Inkly’s branding, pitch deck, and product MVP, helping secure $1M+ from VCs. I then scaled the design function by hiring and mentoring their full-time designer.
Blomma
I served as Blomma’s fractional design team across brand and product, developing three brand iterations and two product redesigns around a visual identity inspired by growth and blooming.
Work Background